Forma reads your face shape, hair type and density the way a professional would, then tells you exactly what to ask for.
Free to join. No spam. Invites go out in waves.
You sit in the chair and say "the usual" — because you don't actually know how to ask for what you want. Then you grow out a cut you never chose. Forma gives you the words, the numbers, and the picture.
Take front, side and back photos in good light. Takes under a minute.
Forma reads your hair the way a trained eye would — face shape, hair type, density, scalp and crown.
Get the cut, the inch-by-inch spec and the script. Hand it over in the chair.
Multi-photo scan scored 0–100. Reads face shape, hair type, density, scalp condition and crown.
The hairstyle that actually suits your face and lifestyle — not a list of options to sift through.
Top, sides and back in real inches, plus the technique and the finish. The spec sheet you hand over in the chair.
Word-for-word, with lengths and technique. No more "uh… kinda short on the sides."
See yourself in the recommended cut before you ever sit in the chair.
Upload any photo from Instagram or TikTok and get the full anatomy of that cut — and how to ask for it.
Plus styling routines, things to avoid, a long-term maintenance schedule, daily tips from Forma's playbook, and journey tracking as your score climbs.
After
BeforeThe spec sheet you hand over in the chair.
Top5 in, layered
Sides3 in, scissors
Back4 in, blended
Matte clay
Sea salt spray
Texture spray
"After years of clients walking in with screenshots and vague descriptions, I built the tool I wished they could bring instead."
Forma is built by Angelo, a hair coach with eight years behind the chair. Every recommendation, every tip and every spec the app generates is grounded in how he'd actually cut. The AI is just the delivery — the craft behind it is his.
— Angelo, founder of Forma
Monthly or yearly, billed through the App Store. Cancel anytime.
The cut, the script, the try-on, the routine.
≈ $8.33 a month · 3-day free trial
Prices in Canadian dollars. Billed through the App Store. Auto-renews until cancelled.
No. It hands them exactly what they need to give you the cut you actually want.
Yes. Photos upload to a temporary private bucket, get processed, and are deleted right after. EXIF data — location, device serial — is stripped before upload, and nothing is shared with anyone.
Yes. Forma's knowledge base covers every hair type and texture.
Forma reads your scalp condition and crown, and recommends accordingly.
Currently optimized for men's haircuts. Expanding soon.
Launching in English, Spanish, French, Italian, Arabic (right-to-left) and Chinese, with more coming.
Scan your hair, get the spec and the script, and walk into any chair knowing exactly what to ask for.
Free to join. No spam. Invites go out in waves.
