Your barber, in your pocket.
Forma reads your hair like a master barber would — face shape, type, density — and tells you exactly what to ask for.
The cut you've been trying to describe.
You sit in the chair and say "the usual" — because you don't actually know how to ask for what you want. Then you grow out a cut you never chose. Forma gives you the words, the numbers, and the picture.
No clinic, no guesswork. Three steps.
Snap
Take front, side and back photos in good light. Takes under a minute.
Scan
AI reads your hair like a barber would — face shape, hair type, density, scalp and crown.
Show your barber
Get the cut, the inch-by-inch spec and the script. Walk in confident.
Six things Forma does for you.
Full hair analysis
Multi-photo scan scored 0–100. Reads face shape, hair type, density, scalp condition and crown.
Personalized recommendation
The hairstyle that actually suits your face and lifestyle — not a list of options to sift through.
Haircut specifications
Top, sides and back in real inches. The spec sheet you hand straight to the barber.
Exact barber script
Word-for-word, with guard numbers and lengths. No more "uh… kinda short on the sides."
AI try-on
See yourself in the recommended cut before you ever sit in the chair.
Hairstyle breakdown
Upload any photo from Instagram or TikTok and get the full anatomy of that cut — and how to ask for it.
Plus styling routines, things to avoid, a long-term maintenance schedule, daily tips from Forma's playbook, and journey tracking as your score climbs.
Before you sit in the chair.
After
BeforeHaircut specifications
The spec sheet you hand the barber.
"After years of clients walking in with screenshots and vague descriptions, I built the tool I wished they could bring instead."
Forma is built by Angelo, a professional barber. Every recommendation, every tip and every spec the app generates is grounded in how he'd actually cut. The AI is just the delivery — the craft behind it is his.
— Angelo, founder of Forma
Start free. Unlock Pro.
Try it free, then go all-in when you're ready. Cancel anytime.
Forma Free
- Single-photo quick scan
- Forma score, face shape, hair type, density
- One recommended hairstyle
- Teaser of your top 3 improvements
Forma Pro
- Full multi-angle report
- Exact word-for-word barber script
- AI try-on of your recommended cut
- Hairstyle breakdown of any photo
- Styling routine, maintenance plan & ongoing tips
- Journey tracking — score over time
Auto-renews at $79.99/year, cancel anytime via the App Store.
What people are saying.
"First time I've walked into a barbershop knowing exactly what to ask for. Game changer."
"The try-on saved me from a cut I would've regretted for a month."
"Handed my new barber the spec sheet and he just nodded. Best cut I've had."
Placeholder testimonials — swap for real reviews at launch.
Frequently asked questions.
No. It hands your barber what they need to give you the cut you actually want.
Yes. Photos upload to a temporary private bucket, get processed, and are deleted right after. EXIF data — location, device serial — is stripped before upload, and nothing is shared with anyone.
Yes. Forma's knowledge base covers every hair type and texture.
Forma reads your scalp condition and crown, and recommends accordingly.
Currently optimized for men's haircuts. Expanding soon.
Launching in English, Spanish, French, Italian, Arabic (right-to-left) and Chinese, with more coming.
The cut that suits you — already figured out.
Scan your hair, get the spec and the script, and show your barber exactly what you want.
Download on theApp Store